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Well-Being and Creative Careers

What Makes You Happy Can Also Make You Sick

The creative industry’s best-kept secret? Burnout is part of the business model.

The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking, games, music, advertising, and online content creation lies a growing crisis—one of burnout, anxiety, substance abuse, and exhaustion. Why do so many creative professionals report feeling both deeply fulfilled and profoundly unwell?

Mark Deuze investigates the systemic issues that make creative work both exhilarating and unsustainable. Drawing on extensive research and in-depth interviews with media professionals, he notes the hidden downsides of doing what you love and offers a candid analysis of how workplace structures, high workloads, and perceived injustices contribute to mental and physical distress.

But this book is not just about what’s broken; it’s about what can be done. Deuze provides a roadmap for rethinking the culture of creative industries and offers strategies for balancing passion with sustainability. A practical resource for media scholars and those navigating the highs and lows of a creative career, this work challenges us to imagine a healthier future for our labor of love.
 

319 pages | 6.69 x 9.61 | © 2025

Art: Art--General Studies


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Reviews

“In drawing together research from journalism, film, television, music, games, advertising and platform-based creator economies, Deuze synthesises a substantial body of evidence demonstrating the extent to which creative work is increasingly associated with anxiety, burnout, insecurity and emotional exhaustion. At the heart of the book lies a paradox that structures much contemporary creative labour: the same characteristics that make creative careers meaningful also make workers vulnerable to self-exploitation.”

European Journal of Communication

Well-Being and Creative Careers is a compelling read, propelled by a sense of mission on the author’s part. He makes clear his personal investment in the topic as a musician, journalist, and professor whose students represent the next generation of media workers and for whose future prospects he cares. . . .  Deuze’s book represents a timely intervention in those larger questions of what is in store for the fundamental concepts of ‘career,’ ‘talent,’ and ‘creativity’ at this historical juncture. Well-being and Creative Careers opens up a range of interesting questions about the meaning of creative work in the age of ‘content,’ and about the possible structural incentives for improved business practices across media and creative industries.”

Gauti Sigthorsson | Nordicom Review

Table of Contents

Introduction

Chapter 1: The Pleasures and Paradoxes of Creative Careers

Chapter 2: Defining Health and Well-Being in Media Work

Chapter 3: A History of Doing What You Love

Chapter 4: So, What and Why Now?

Chapter 5: Mapping the Health and Well-Being Crisis in Media Work

Chapter 6: What Makes You Happy Can Also Make You Sick

Chapter 7: Finding Happiness and Joy in Media Work

Conclusion

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