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Crazy Ex-Girlfriend

This study positions the Emmy Award-winning Crazy Ex-Girlfriend as more than a cult television success, examining it as a significant case study in the evolution of post-network television.

Crazy Ex-Girlfriend examines the Emmy Award-winning television series Crazy Ex-Girlfriend as one of the most innovative programs of the post-network television era. Combining insights from television studies, media studies, fan studies, and popular culture scholarship, the book explores how the series transformed contemporary television through its distinctive blend of musical storytelling, genre hybridity, narrative experimentation, and audience engagement.

Across four chapters, the book traces the series from its collaborative creation by Rachel Bloom and Aline Brosh McKenna through its production history, industrial context, and critical reception. It examines how Crazy Ex-Girlfriend fused romantic comedy, sitcom, dramedy, and the integrated book musical to create new forms of television storytelling, while also analyzing its use of irony, intertextuality, multilingualism, and self-reflexive narrative techniques. The study pays particular attention to the program’s representations of gender, mental health, sexuality, and cultural identity, exploring how these themes were woven into both the narrative and musical structures of the series. It also investigates the show’s extensive digital afterlife through fandom, fan fiction, live performance, aca-fan scholarship, and online communities, demonstrating how contemporary television extends beyond broadcast screens into participatory cultures. By bringing together analysis of production, form, representation, and reception, it reveals how the program expanded the possibilities of what television could achieve in the streaming era.

Accessible and engaging, this volume will appeal to scholars and students of television studies, media studies, screen studies, fan studies, popular culture, and musical theater, as well as television critics, practitioners, and fans interested in one of the most distinctive television series of the twenty-first century.


175 pages | 7.48 x 5.31 | © 2027

TV Matters

Culture Studies


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Table of Contents

Chapter 1. Creating Crazy Ex-Girlfriend in a Post-Network Era: Authorship, Distribution and Popular Reception CXG Authorship: The Co-Showrunners The CXG Writers’ Department The CXG Technical and Production Crew CXG Development and Distribution Negotiating CXG Content CXG Reception and Awards Chapter 2. Genre, Narrative Experimentation and Intertextuality in Crazy Ex-Girlfriend CXG as Romantic Comedy CXG as a Televisual Integrated Book Musical Musical Form and Narrative Storytelling in CXG CXG’s Temporality CXG at the Intersection of Disability and Queerness CXG as Speculative Fiction Chapter 3. Techniques of Complex Storytelling in Crazy Ex-Girlfriend: Irony, Multilingualism and Narrative Form Irony and Narrative Complexity in CXG  CXG ’s Intertextuality and Referentiality Multilingualism as a CXG Narrative Strategy Jewish Multilingualism in CXG  Filipino Multilingualism in CXG  Spanish as a CXG Community Language Animal and Other Subtitled Speech in CXG  Chapter 4. Crazy Ex-Girlfriend Fandom, Legacies and Afterlives CXG Fans and Media Fandom in a Digital Landscape The Aca-Fan Framework and CXG  Cosplay in CXG Live Performances Coda: Beyond CXG  Works Cited

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